Biodiversity: integrating it into product policy for better preservation
Strategic management of biodiversity in the company via the product/service approach

In 2005, the Millennium Ecosystem Assessment defined an initial way of understanding our society's relationship with biodiversity through ecosystem services, which are classified into four categories: provisioning services, regulating services, supporting services and cultural services. This classification was originally developed for awareness-raising purposes, but was subsequently used for operational purposes, such as the Payments for Ecosystem Services (PES) process, which provides incentives for the adoption of practices. However, this classification revealed its limitations in terms of the practical apprehension of biodiversity by the company, notably in terms of the difficulty of making the link with its activities....