Naturalness: proposals to meet public expectations : The communicative and entrepreneurial challenges of characterizing naturalness

The communicative and entrepreneurial challenges of characterizing naturalness
Naturalness: proposals to meet public expectations

Author : Anne-Frédérique PAUL-ANTOINE

Review date: December 1, 2024 | Lire en français

Add to my library

4. The communicative and entrepreneurial challenges of characterizing naturalness

The table at 8 shows that :

Different audiences have different expectations and/or may attach different importance to each of them.
Arguing certain expectations can be counterproductive,...

You do not have access to this resource.

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource. Click here to request your free trial access!

Already subscribed? Log in!

Ongoing reading
The communicative and entrepreneurial challenges of characterizing naturalness

(1) - SIIPI (H.) - Dimensions of naturalness. - Ethics and the Environment, 13 (1) : 71-103 (2008).
(2) - ROMÁN (S.), SÁNCHEZ-SILES (L.M.), SIEGRIST (M.) - The importance of food naturalness for consumers: Results of a systematic review. - Trends in Food Science & Technology, 67 : 44-57 (2017).

You do not have access to this resource.

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource. Click here to request your free trial access!

Already subscribed? Log in!

Article included in this offer

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources