Kansei Engineering
Kansei engineering or how to link affectivity and design

The first generation of Kansei engineering, subsequently referred to as "Type I", is therefore a user-centered method that aims to provide designers with objective information linked to the user's subjectivity, which can be used as design solutions. Subsequent developments also enabled the construction of mathematical models to correlate subjective needs and objective product attributes.

• Kansei engineering "Type III" (the third generation) will enable us to work in the opposite direction, and thus determine which Kansei (see Box 1) can be aroused by certain physical characteristics of the product. Kansei engineering...