Cultural factors identified
Integrating cultural factors into product design

Research to date has identified seven cultural factors: order, regulation, belonging, gender, context, time and space. These are detailed in the following paragraphs. This list is by no means closed, and some factors have yet to be identified, while most of the factors identified can still be refined.

Similarly, it should be clear to the reader that the cultural factors presented here refer to broad, general behavioral tendencies carried by a culture. Kluckhohn [10] proposes three axioms to help us understand this: firstly, there are a limited number of general human problems for which all peoples, at all times, have had to find solutions. Secondly, although there is a certain variability in the solutions to all these problems, it is neither limitless nor left to chance; the choice is relatively...