Innovations and consideration of societal issues
Innovation, key to the dynamics of the company

The first part of the generic definition of innovation expresses the fact that it involves creating an offering that goes beyond what currently exists on the market, which could be supplemented by scientific knowledge upstream of the offering of products, services, or processes that enable "the best available knowledge" to be integrated into the innovation project. This is an essential element. In theory, any company that falls significantly behind the best state of knowledge would find itself in a position of decline due...