Packaging graphic chain - impact of linear packaging techniques

Even if printing processes contribute to the attractiveness of packaging, finishing techniques such as :

• completion ;

• ennobling ;

• decoration... provide the differentiation sought by marketing departments.

When a printed product comes off the press, it's sometimes far from finished!

Designing a packaging means taking a close look at the design of the surface in order to achieve visual effects by modifying the front and/or back of the printed product.

The design of the structure can also help to "reinforce" a graphic effect, by focusing on the functional, practical and sturdy aspects of the packaging. (For example: shape, folding, protection).