Shelf-ready packaging (SRP)

Although the marketing functions of overpacks have been highly developed over the last few years, a new phenomenon has repositioned secondary packaging at the heart of logistics exchanges between retailers and packaging manufacturers: the ready-to-sell (RRS).

Based on the realization that substantial gains could be made in terms of product shelf preparation time and end-consumer value, first English and then French retailers have introduced new requirements for over-wrapping.

Henceforth, a so-called "PAV" overpack, cardboard in most cases, must be "easy":

• to be identified as a storage warehouse;

• handling and replenishment ;

• to open ;

• to be identified in linear ;

• to reset and eliminate...

All this while retaining its mechanical protection and logistical support functions.

To successfully meet these expectations, this article looks at how best to analyze the value that such packaging can bring, and its impact on production lines. Indeed, in the secondary packaging sector, the key to success lies in combining the skills of all those involved: packers, cartoners and packaging machine manufacturers.

In this sense, more than any other topic, the RRP requires a technical partnership between everyone...