5. RRP packaging assessment tools
First fill in the pink cells, which weight the specifications as a whole, then fill in the red cells. This part allows you to weight each of the characteristics, which may vary according to category or distribution channel (see figure
9
). Choose the number of stars (from 0 to 5) according to their importance...
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RRP packaging assessment tools
Bibliography
Books-Articles
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(1) - ECR France -
Emballage prêt-à-vendre optimisé – du concept initial à la pratique soutenable.
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ECR (2007).
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