Applying what we've learned to intermodal connections
Cross-modal interactions and practical applications in packaging design

In this final section, we'll look more specifically at the application of this knowledge to marketing, and in particular to product merchandising.

Indeed, as consumers, we regularly find ourselves faced with a multitude of more or less equivalent product choices. In this world of hyperconsumption and hyperchoice, we become jaded and demotivated. To maintain active consumption, brands compete in ingenuity and multiply new products to keep us on our toes. However, as consumers 2.0, we are informed, informed, we judge, we evaluate, we compare and thus become more and more demanding.