8. Optimizing marketing resources
The boundaries between communication and marketing are becoming increasingly blurred.
The web is a super-window. The advantage is that it's not expensive, and it can be very effective, provided you know how to use it.
8.1 Website
Although websites seem to have become a normal part of communication, they are not often used to their full potential. Communication is often reduced to paper-based methods.
SCROLL TO TOP8.1.1 Characteristics of paper and Internet communications
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Optimizing marketing resources
Using and developing links through proximity
Bibliography
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