9. Using and developing links through proximity
If the links created by the Internet are links of proximity through direct and immediate access, other links need to be developed to increase the company's proximity; this is what we call proximity marketing.
9.1 From the immediate premises
Around the company, there's life, people, resources and problems.
SCROLL TO TOP9.1.1 Civil relations marketing
Marketing creates local links so that the company becomes part of its environment and a player in local civil society (sports, associations,...
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Using and developing links through proximity
Commercial use of sustainability
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