6. Reverse logistics: a constraint or a competitive advantage?
As we explained earlier, reverse logistics was born out of a need in the United States, and felt more like a constraint in Europe. Today, however, when we take a closer look at the changes in mentality generated by reverse logistics, we can see that companies are beginning to understand the environmental advantages associated with this concept and, more importantly, the benefits that reverse logistics can deliver.
In fact, every business sector needs to be able to benefit from reverse logistics.
Example
For example, in the food sector, returns of products past their use-by date enable rapid product rotation and ensure the freshness of products on the shelves. We might think that these returns would penalize the upstream wholesaler, but the opposite can be true if the wholesaler has set up an appropriate...
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Reverse logistics: a constraint or a competitive advantage?