2. IS investment: strategic or financially profitable
"The financial analysis of information systems raises a large number of well-known problems [...]. Financial models fail to show the risks and uncertainties that arise from their own assessments of costs and benefits. This is not a synchronized movement – costs tend to be direct and intangible, while benefits generally arrive with a delay and are often intangible [...]. Intangible benefits are difficult to quantify. These factors are completely overturning financial models." These words from Jane and Kenneth Laudon
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IS investment: strategic or financially profitable