Corporate culture
Internationalization of the company

A company is not just an economic activity. It is a collection of individuals who form a group and function, well or badly. So, like any other community, a company has its culture, its vision of the world - in other words, its corporate culture. According to Maurice Thévenet, corporate culture is "a company-specific way of responding to problems" .

Culture characterizes a company and distinguishes it from others in its appearance and, above all, in the way it reacts to everyday situations in corporate life, such as dealing with a market, defining its standard of efficiency, or dealing with personnel...