2. How does this technique work?
As with Brainstorming and other creative techniques, it's essential that the creative center is perfectly defined.
Write the chosen word in capital letters in the center of a sheet of paper. It's also a good idea to use different colors or to associate the idea with a drawing, to make the whole thing more visual.
Establish a series of principles on which to develop ideas in an orderly fashion. These principles form the first level of the tree, providing an initial structure for the ideas.
The development of branches does not have to follow a predetermined order, in the sense that once a branch has been started, it must be continued until it is completed. It's possible to move from one branch to the next, since the most important thing is to maintain a constant flow of ideas....
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How does this technique work?