1. Who are your real competitors?
Take the case of a champagne cooperative in the Bar-sur-Seine region, which sells only champagne.
1.1 Direct competitor product
Its direct competition is obviously the other champagne cooperatives in the region, as well as those in Troyes, Reims and Épernay.
1.2 Similar competitive product
On another level, serious competitors (price, taste and quality) are other sparkling wines (Cerdon, Clairette de Die, various Crémants (Alsace, Burgundy, Bordeaux, Jura, Limoux, Loire...)....
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Who are your real competitors?
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