Trigger a functional analysis (FA) to improve a product
"Re-engineering a product with functional analysis: preliminary work and stages of this tool

Initiate a functional analysis (FA) by setting up a working group on a product when the economic stakes are high enough, for example in these cases:

• Re-launching a product on the market (giving it a new look): the impetus for this comes from the sales and marketing aspect (falling sales, falling margins, lower sales prices, falling market share, etc.). For further information, please refer to the fact sheets Studying the competition for product functional analysis [FIC 0621]...