The project communication plan and its implementation : Plan, implement, evaluate and adjust your actions

Plan, implement, evaluate and adjust your actions
The project communication plan and its implementation

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Publication date: August 10, 2019 | Lire en français

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4. Plan, implement, evaluate and adjust your actions

Once you've identified your targets and your budget, it's time to plan your communication actions. For each target group, you need to determine when to send out what message, in what form (on what medium) and, if necessary, how often.

Attention

Don't lose sight of the relative importance of each target group, at the risk of misallocating your investments. In particular, distinguish between the stakeholders you expect to be involved most and those whose involvement in the project will come later.

To stay in control of your actions, you need two complementary supports.

First, create a summary grid, in the form of a timeline, on which you position your actions:

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Plan, implement, evaluate and adjust your actions