1. Theoretical foundations of corporate strategy
The notion of corporate "strategy" (or "general policy") has been progressively enriched since the seminal contributions of Chandler, Ansoff and Andrews in the 1960s; it refers to :
the plans and speeches of an organization's leaders (Ansoff,
[2]
);
the art of building "sustainable competitive advantages" (Porter, cf.
[69]
);
the "5Ps" of strategy: P for plan, P for pattern, P for ploy, P for position, P for perspective (Mintzberg, cf.
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Theoretical foundations of corporate strategy