Reverse and collaborative channel logistics
Logistics of omnichannel retailing

In the first two sections, we only looked at the distribution of products from companies to consumers. However, more and more products are flowing out of consumers' homes, and these flows need to be included in the discussion, because as we shall see, they have an impact on incoming distribution flows. The challenge is to better integrate both reverse channels, which enable products to be returned to companies, and collaborative channels, which facilitate direct exchanges between consumers.