3. Organize a SWOT analysis
3.1 Clearly explain the purpose of the analysis
For example, when planning the future direction of a company, developing a product range, developing markets, positioning the company in relation to its clientele, implementing new working methods, installing a new IT tool, and so on.
3.2 Clarify the scope of analysis and the entity to be analyzed
This particularly important analysis enables us to understand what is internal and what is external to the entity under study.
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Organize a SWOT analysis
Perform a SWOT analysis
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