Traceability's contribution to value creation
Economic value of traceability: quality strategies in the food industry

One type of differentiation is based on consumer preferences. Often referred to as marketing segmentation, this differentiation is based on demand analysis, and aims to divide consumers into groups characterized by the same needs, habits and purchasing behavior. It involves adapting products to the different types (segments) identified as preferred targets. Commercial brands are generally based on this type of strategy. In this case, the quality standard is defined by an individual actor (e.g., a company), and the guarantee is provided by the guarantor. In this case, traceability is primarily aimed at ensuring the credibility of the information.

What are the mechanisms capable of generating...