The new age of food traceability
Food traceability and consummers demands: opportunity or threat?

Product traceability is no longer negotiable, whether it's traceability as a :

• as a technical tool in the service of food safety (to enable recalls or withdrawals in the event of a crisis, for example);

• as a vehicle for consumer information (product composition, ingredients, origin, etc.).

Food products can no longer be conceived without their associated information, nor without the means to transmit it.

All along the chain from production to consumption, increasingly precise data is desired, requested and even demanded by all stakeholders (producers, transporters, processors, distributors, official control services, consumers, media...). Each link in the chain must therefore organize itself to collect, store and, if necessary, transmit this data.