6. What applications does scientific intelligence have in industry?
The applications are many and varied, depending on the context. Here are just a few examples.
Identification of innovation: search for partnerships or promising start-ups, detection of talent or opinion leaders (bibliographic watch), emerging disruptive technologies in related or distant sectors, new materials or manufacturing processes...
Detection of weak signals: new consumer trends launched by opinion leaders, societal changes linked to technologies, emerging technologies in a related field, threats and opportunities linked to a market...
Crisis anticipation: during the Mediator scandal, the Servier laboratory's image was severely damaged by clumsy communications that underestimated social media, amplifying the CEO's arrogance towards victims. Similarly, the silence of...
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What applications does scientific intelligence have in industry?