1. Use specific tools to monitor e-reputation
In this step, we'll show you the benefits of using specific tools to monitor a subject's online reputation in relation to search engines.
When you are looking for information on a subject, you typically use a search engine:
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Use specific tools to monitor e-reputation
Website
http://www.google.fr/alerts/
Google's online alert service. With this service, you can quickly put a keyword under surveillance, and receive regular e-mail updates on new information available.
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