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INTRODUCTION
You're going to lead a creativity session using one of the group creativity techniques. Before the session, you need to define the subject to be addressed and formulate it in a way that stimulates creativity.
You're wondering how to go about it:
Why is this essential?
What are the principles behind this approach?
What questions should I ask?
How does the process work?
How to formalize results?
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How do you define a topic to stimulate creativity?