The agile, permeable funnel
How do you select ideas and turn them into effective innovations?

The innovation process is instrumented and institutionalized to generate and capture ideas on an ongoing basis. The entire – organization, and not just the functions dedicated to Research and Development – and its culture, are adapted to support and empower ideas. The permeability of the funnel applies to both "entry" and "exit": stopping the project, outsourcing part of the cycle, selling the idea and the first results obtained to a third party for further development, etc. The project commitment process is disconnected from the annual budgeting process, for greater flexibility while respecting the large envelopes allocated during the latter.