Understanding the innovation process (from ideation to maturation)

AFNOR defines innovation as "a process that leads to the implementation of one or more new or improved products, processes, methods or services, likely to meet implicit or explicit expectations and generate economic, environmental or societal value for all stakeholders".

Intrapreneurship, which also aims to create value, can draw on this innovation process to take an idea and explore ways of bringing real value to the market.