Launch a blog to promote your expertise
Disseminating intelligence: choosing the best tool for the job

Blogs were one of the first components to make Web 2.0 history. Long reduced to diaries or superficial celebrity blogs, often associated with amateur journalism and sometimes used for personal satisfaction, they are now making a comeback with a qualitative approach. They account for a significant proportion of global web traffic, and help to boost Google rankings.

Consultants in particular use them to build their reputation and make a name for themselves in a particular field. In large groups, leaders' blogs help convey messages to spread group spirit on intranets or share best practices.

Creating a blog today is particularly easy: free platforms like WordPress offer a high-performance tool that's just as suited to the technology neophyte as it is to the Web specialist. WordPress is now one of the most widely used web publishing platforms...