Set up a competitive intelligence system with Sindup®.

The main aim of competitive intelligence is to enable a company to study the evolution and strategic choices of its competitors, as well as to identify potential new players in its sector, in order to guide its own strategy and thus facilitate its development. To achieve this, increasingly sophisticated tools are available to cover the entire intelligence process: monitoring sources, collecting, analyzing, sharing and disseminating information in various forms.

So, even if some free monitoring tools offer interesting functionalities for a competitive intelligence approach, their number and the time required to obtain a complete and effective analysis can ultimately prove more costly than investing in professional software. This is all the more true given that some software packages cover the entire competitive intelligence process, while adopting a pricing policy tailored to the needs of small and medium-sized businesses. Such is the case with Sindup ^® , a business intelligence platform developed by the eponymous Angevine company, which competes with the traditional players in the automated intelligence sector (Digimind, KB Crawl, AMI Software).

Sindup ^® , which relies primarily on RSS feed monitoring, offers the advantage of not requiring any particular technical skills, while providing access to an already rich corpus of sources. Finally, this solution represents a limited investment, perfectly accessible to small structures.

While the platform is rather intuitive and therefore fairly easy to get to grips with, you will nevertheless need to proceed methodically if you wish to implement effective competitive intelligence via Sindup ^® .

We'll take you through every step of creating your competitive intelligence database.