Set up a market watch system

Overview

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AUTHORS

Virginie FLEURY : Monitoring Project Manager, Haute-Savoie Chamber of Trades and Crafts
Céline BOUQUEREAU : Head of the Business Intelligence program at CMA 74/Pôle Arve Industries.

INTRODUCTION

You want to keep abreast of developments in your industry, your customers' industries and your suppliers' industries.

Market intelligence covers trends in a sector, its economic situation, the players present or entering the market, and their positioning. It enables us to identify growth markets, or anticipate market downturns.

Market intelligence can also be combined with other types of intelligence: technological, competitive, regulatory, etc.

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Set up a market watch system

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