2. Identifying and selecting the right stakeholders for eco-innovation
The success of your eco-innovation process depends not only on the eco-innovation phase itself (with its two stages of eco-ideation and eco-selection), but also on the phases upstream (environmental assessment of a reference situation and constitution of a multidisciplinary working group, preparation of the workshop) and downstream (development and follow-up of the selected eco-ideas). The results of the eco-ideation and eco-selection phases are primarily conditioned by the participants in the eco-innovation workshop. It is therefore essential that this multi-disciplinary working group be set up with method and care.
You then need to identify and list all the different departments or units directly or indirectly involved in the system's life cycle. In concrete terms, internally, this means R&D, design/engineering, production, purchasing, marketing and sales, logistics, etc., as well as...
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Identifying and selecting the right stakeholders for eco-innovation