Glossary
Firm Strategy and Innovation Project Management

Operating activities

All the company's current activities aimed, directly or indirectly, at producing and selling goods and services on markets.

We prefer the term "biens et services" (goods and services) to the more common "produits et services" (products and services).

Value creation for the customer

In strategy, value creation refers to the added value generated by an offer of goods and services for customers.

Management (Management)

According to De Woot , "management is management plus decision-making, with all its attendant responsibilities".

Innovation management

"All the actions taken, choices...