Combating compartmentalization and developing global understanding
360° innovation deployment

Innovative engineers need to be aware of the key factors contributing to their company's innovation performance, and have a clear vision of the company's innovation ecosystem. This holistic understanding of innovation must compensate for the lack of concertation between company functions (R&D, strategic marketing, product planning, development projects, purchasing, human resources, etc.) in monitoring and participating in innovation strategy. We need to combat the compartmentalization of activities and functions, which all too often leads to a partial view of customer needs and technological and competitive opportunities, as well as an overly limited vision of the company's strengths and weaknesses. In addition, we need to stop seeing co-innovation with external partners and customers as a necessary evil, and instead strive to manage these partnerships over the long term as opportunities;...