7. Our advice
Take your time: this is not an exercise you can carry out in a single day by trying to modify the current value curve, because you don't have the elements in-house that will enable you to innovate. It was for this reason, and following two years of research, that the Six Tracks tool was designed and the market exploration stage was integrated into the methodology.
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Our advice
Mistakes to avoid
Bibliography
W. Chan Kim and Renée Mauborgne, Stratégie Océan Bleu , Pearson, 2005
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