8. Mistakes to avoid
8.1 Don't confuse promises with slogans
A good pitch doesn't start with an empty marketing formula. A value proposition is neither a punchline nor a generic sales argument. It must be based on a detailed understanding of the customer, his problems, and the alternatives available. To avoid this, use the customer problem exploration canvas (Tool
1
) to start from the ground up, and not from your internal beliefs.
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Mistakes to avoid
Frequently asked questions
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