2. Move from use to experience, i.e. interface with the entire usage scene; before/during/after
It's essential to consider the entire scene of use from the customer's point of view, and not from the point of view of your product's potential: this is the transition from ergonomics to experience.
Experience is defined by the interaction of successive or simultaneous phases of use in a sequence. Identifying the upstream and downstream phases of your offer is essential to working on experience.
2.1 What to consider in the upstream phases?
These are essentially contextual situations: what leads the customer to choose this solution?
What is the environment like when he makes this choice?
Why did he choose this solution?
What is his level of knowledge of the solution he is about to take (neophyte vs. seasoned user)?
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Move from use to experience, i.e. interface with the entire usage scene; before/during/after
Keeping the user objective as a guarantee of innovation relevance
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