Preparing the ground
How can an organization use its strengths to attack new markets?

In order to do this, you'll need to bring together your experts, your specialists in the various processes that your organization implements. From the input of raw materials, purchased sub-assemblies, semi-finished products, etc., right through to the delivery of these products to your customers, you'll need to bring together a wide range of expertise.

To carry out the following work, you can :

• bring them all together at an exceptional event, during which you'll cover all the processes and technologies involved in a macro way;

• work in expert sub-groups by process.

It all depends on how practical the exercise is, and in particular on the size of your organization.