6. Orchestrating and professionalizing the innovation supply chain
The question that immediately springs to mind is: "Is it enough to take organizational measures, similar to those of the dual device, to achieve this transformation? We don't think so. Certainly, organizational changes will undoubtedly be necessary, but the way we think about and conduct innovation must also evolve.
Note
To increase the probability of detecting and capturing value-creating opportunities, your company needs an innovation supply chain as professional as its industrial production supply chain.
For some companies, this may mean a paradigm shift. All the more so if they want to practice breakthrough innovation. This organization, which must in no way become a "second R&D", must be truly cross-functional, coordinating internal players and external innovation partners....
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Orchestrating and professionalizing the innovation supply chain