2. Select areas for innovation
We often find in companies that initiatives to encourage innovation are multiple, multiform, not always linked to strategy, rarely coherent with each other and often poorly managed.
Start with an in-depth analysis of the challenges facing your sector: technological challenges, disruptive business models, new players, etc.
From this analysis should emerge areas of innovation consistent with the company's raison d'être.
2.1 Start by asking the "why" question, then the "how", before defining the "what" (what areas of innovation).
Why innovate? What is my company's raison d'être?
The classic answers: creating value, reaching new markets, satisfying customers, creating a culture, mobilizing...
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Select areas for innovation
Generate ideas for each area of innovation
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