2. How do you design the questionnaire and collect the input data?
The questionnaire includes the product stimuli to be evaluated and the evaluation grids. The first step is to collect input data such as visual or sensory product stimuli and Kansei descriptors: semantic, sensory and emotional. This process ends with the choice of scales and the final design of the questionnaire.
2.1 Corpus of visual or multi-sensory stimuli
The corpus of visual or sensory product stimuli includes different representations of the future product to be evaluated. These include illustrations, photographs, digital models, materials, sounds, fragrances... collected from websites, trade shows or specific suppliers. These stimuli must be homogeneous if the evaluation is to be effective. To this end, image processing is sometimes carried out when the...
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How do you design the questionnaire and collect the input data?
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