2. Shaping a convincing proof of use
Proof-of-use is a powerful persuasive tool. It enables your audience to visualize the solution in action, in a real-life context. But it still needs to be convincingly structured, with the right elements of form and content.
2.1 The ingredients of a powerful proof
Effective proof-of-use rests on three pillars.
Context: who is the customer and in what context has the solution been used?
The process: what happened, how was the solution implemented?
Results: what benefits have been observed, with what indicators?
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Shaping a convincing proof of use
Identify and format the right KPIs
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