2. Select a monitoring tool tailored to your needs
First of all, we need to ask ourselves the following questions:
Is the project feasible? Do we have the necessary resources to carry out the project and, above all, to bring it to life?
what monitoring solutions are available? Do they meet our needs?
where is the relevant information? Is it accessible with a monitoring tool?
how do you collect, enhance and share relevant information?
In the case of Air Liquide, a benchmark of existing market intelligence tools was carried out. Two of them were selected for a final comparison phase. The two solutions were evaluated according to five main criteria:
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Select a monitoring tool tailored to your needs