How do you conduct an experimental study of perceptions?
Integrating user perceptions into product design

The study you are about to carry out includes the following steps:

• Creation of a product space, made up of products of varying performance and attributes. This set of proposals, or designs, real or virtual (using a digital mock-up) will serve as the basis for evaluation. The products must be sufficiently different to stimulate a wide sensory range in the user, yet sufficiently similar to remain within the same sensory domain.

• Tool

  Construction of perceptual maps Multidimensional similarity analysis