Re-expressing an ideal need from an initial idea – Reproblematization : Why do you need to reformulate the initial idea?

Why do you need to reformulate the initial idea?
Re-expressing an ideal need from an initial idea – Reproblematization

Author : Bernard YANNOU

Review date: July 11, 2017 | Lire en français

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1. Why do you need to reformulate the initial idea?

The reformulation of the initial idea into an ideal need (the term "fundamental need" is also used in functional analysis), or re-problematization, takes place within the multi-disciplinary project group. It consists in modifying the perimeter or boundary of the problem to be explored. It is also a prerequisite for building the project team's skills.

1.1 The benefits of reproblematization

At the start of an innovation project, the problem statement (or initial idea, whether it comes from yourself, the marketing office, the boss, the result of an R&D project or an innovation unit, or the exploitation of a strategic value niche when innovation fields are planned by the company) is never well formulated.

It's not incivility or rebellion...

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Why do you need to reformulate the initial idea?