Create summary deliverables: graphs, maps, etc.
Set up a competitor tracking system using a knowledge base

Excel is a powerful tool for sorting and highlighting data: use the "Data/Filter/Automatic Filter" function to sort by values on a field. These customized automatic filters allow you to isolate value ranges or keywords in a free-text cell. You can sort several columns in succession to refine your results.

Once you've made your selection, create the most appropriate mind maps or graphs.

Mapping tools such as Pikko Software or Netdraw can also transform your structured Excel data into meaningful information maps for your customers.