8. Our advice
Don't try to systematically innovate on all dimensions of the business model simultaneously, but instead focus your attention on one or two key dimensions to be improved after a holistic analysis of the various facets of the business model.
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Bibliography
R. Durand, P. Dussauge, B. Garette and L. Lehmann-Ortega, Strategor , Dunod
A. Osterwalder and Y. Pigneur, Business Model (Nouvelle) Génération , Pearson
L. Lehmann-Ortega, Reinvent your business model, Dunod
A. Osterwalder & Y. Pigneur, Value Proposition Design, Pearson
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