Setting the scene
The creativity economy and its implications for regional key players

In a context of economic change, new opportunities and the search for solutions, creativity and innovation are highly prized concepts. More than just a fad, public and private players are grasping the importance of innovating in order to renew the service offering (citizens, consumers, users), face up to new challenges (economic, environmental, etc.) and seize the opportunities of an ever more connected world. The territory, a geographical location managed by a community of individuals, and its stakeholders are particularly affected by these challenges and opportunities. As evidenced by the impact of the report "Créativité et Innovation dans les Territoires" published by the Conseil d'analyse économique, the Datar and the Académie des Technologies, and chaired by Michel Godet, real questions are being asked about the role of public institutions and their impact on private companies in enhancing...