Surveying blog content
Use blogs to identify experts and trends

The very structure of the blog provides valuable information for the watchdog.

• Each post is dated antechronologically. This means that, first and foremost, watchers have access to up-to-date information.

• The blog features an "Archives" category. Watchers can easily find the chronology of a piece of information. It also lets you gauge the blog's age, which is often a sign of its relevance.

• The blog features categories and tags. Watchers can consult information grouped by category and/or tag.

• The blog often features an internal search engine.