Generative Artificial Intelligence in Market Intelligence
Scientific and technical monitoring - Leveraging generative artificial intelligence

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Generative Artificial Intelligence in Market Intelligence
Scientific and technical monitoring - Leveraging generative artificial intelligence

Author : Gilles BALMISSE

Publication date: July 10, 2026 | Lire en français

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1. Generative Artificial Intelligence in Market Intelligence

The introduction of generative AI into intelligence gathering is a revolution whose full scope cannot be grasped without an understanding of the underlying technologies.

Therefore, before examining the practical applications of these tools in the context of scientific and technical monitoring, we will define the concept of generative AI and the key technologies on which it is based.

1.1 How Generative AI Is Transforming Scientific and Technical Monitoring

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